Blair Marlin

Blair Marlin serves as Senior Vice President, Marketing & Brand, leading national marketing strategy, brand positioning and creative services for the company. She brings a strategic approach to aligning brand, business development, and operations, with a strong focus on modernizing marketing capabilities and integrating emerging technologies into the business. Blair is passionate about building clear, credible market narratives that reflect McCarthy’s core values, strengthen its reputation, and support long-term growth across the organization. 

With more than more than 15 years of marketing leadership experience, Blair served as Vice President of Consumer Marketing & Brand at TEGNA prior to joining McCarthy, where she led national brand and marketing operations for the $3 billion media company. 

A lifelong student of leadership, Blair is a graduate of Brene Brown's Dare to Lead program, a former Division 1 athlete, and an Outstanding Women in Business Award winner. She holds a bachelor of arts degree in journalism and mass communication from Drake University.